As we head into the festive party season it is definitely time to banish the “bah humbug!” attitude that it is only too easy to adopt in a tough retail environment.
The shops that organise fashion shows, put on special charity events and promote themselves in the local press, are the businesses that have not only survived but have thrived. There is no better time of year to grab footfall with impressive festive window displays and promotions to entice the customers in.
The line up of multiples and store groups on our high streets sadly lack the selection and levels of service that you get from the independents. We have been designing and manufacturing dresses for 65 years, and in Central London, where our showrooms are, there are now very few independent women’s clothing retailers.
The vast majority of multiples offer the same merchandise in high streets throughout the country. This is where the indies score – they offer their customers great choice, good service and that personal touch, which is so often lacking in the mass market. They are also so aware that choice, good quality and great value are the most important criteria for good sales.
We were recently lucky enough to have a dress featured in The Telegraph, and the public response was truly amazing. We were inundated with emails and phone calls the whole week and were able to direct them to retailers throughout the UK. What does this prove? That there really is an appetite out for something different!
We were recently lucky enough to have a dress featured in The Telegraph, and the public response was truly amazing. We were inundated with emails and phone calls the whole week and were able to direct them to retailers throughout the UK. What does this prove? That there really is an appetite out for something different!
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